The Sense Engine is the brain child of Professor David Crystal OBE, one of the world's leading linguists and co-founder of Crystal Semantics. The technology has benefited from a team of 40 lexicographers and encyclopedists that have worked their way through all the words and senses in English that are likely to discriminate and disambiguate contexts, and to give them appropriate classification.
- Classify content into one of 3,800 categories.
- Within the Sense Engine, there are over 1,000,000 concepts
- Defined into an expansive semantic ontology
- Maintained by team of in house linguists
- Updated daily
Goes beyond contextual
Unlike other 'contextual' technologies that simply leverage bidded keywords, the Sense Engine will analyse all words on a single page and is designed to pinpoint the exact subject of each page, thereby greatly enhancing the targeting of relevant ads on the page.
Intuitive not algorithmic
Similarly, unlike statistically based algorithmic or natural language technologies, Sense Engine does not require training in order to identify relationships between words. This exhaustive work has been created using expert linguistic knowledge, to be capable of identifying the key information required to identify the context(s) on any given page.
The Sense Engine supports English, French, German, Dutch, Danish, Spanish, Italian, Finnish, Swedish, Norwegian and Portuguese being added throughout the coming months.
The Sense Engine infrastructure is highly scalable and capable of handling billions of requests per day, more than adequately designed to serve the needs of an expanding global media marketplace.