The 16 media genres are applied to each URL in order to give an indication as to the nature of the content in order that the content can be measured not only on its theme, its brand protection profile but also a measurement of the quality of the content behind a URL.
The output from this analysis can be applied to media buys to give additional insight into the real time bidding process. The notional quality of an impression offered for sale can be judged and content types that are perceived as being contrary to those required for a given campaign, can be avoided, thus reducing wastage and increasing potential campaign performance.
The media genre data can also be applied to post campaign analysis to indicate successful areas of interest and can be used injunction with other data to identify the best and worst performing content types.
- Email & Webmail
- Forums & Message Boards
- Image Hosting
- Social Media