in using Crystal Semantics targeting data, advertisers and agencies can define their targeting criteria to be specific to the subject areas that the campaign requires. Select from over 3,800 categories at a level which does not compromise your reach potential and the campaign will only be delivered within these confines.
As important as knowing where to target your campaigns, is knowing where you do not want your creatives to be shown. Rather than simply blacklisting specific sites to be avoided, our brand protection technology allows advertisers and agencies the ability to explore the richness and diversity of the web, without having to compromise their brand values due to controversial content. Simply identify the areas that are contrary to your brand's values and where such content is identified at URL level, information will be provided to enable you to simply block your ads from appearing.
Optimizations by semantic category offers an ability to optimize your campaign at a granular level based upon best performing categories. Simply remove the under performing categories from your targeting profile. The campaign performance can be analysed across all 3,800 categories and hot spots of activity identified allowing a media buying strategy to target these best performing categories. These steps will incrementally enhance the performance of the campaign and provide a greater ROI with less wastage.
Enhancing behavioural profiles
Audience is a key metric. Often the most valuable data variable is unknown, with the result that it is only the site based classification that is added into the mix. Adding our semantic category data empowers advertisers to understand at a granular level, the specific content that a user is viewing. Greater audience intelligence provides a more informed decision making process leading to a more illuminating result.
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